As BI WORLDWIDE’s Vice President of Marketing, Betsy is responsible for BIW’s integrated marketing approach to increase brand awareness and lead generation including content strategy, digital channels, webinars and live events. She has designed and facilitated customer forums and seminars across the US and internationally for several years.

Betsy began her career with BIW shortly after she graduated from college. She supported new product development in the Reward Systems Group as well as worked on the delivery of customer programs in Client Services. Most of her tenure at BI WORLDWIDE has been in the area of Marketing. Betsy has a Bachelor of Arts degree both in Communications and Psychology from the University of St. Catherine in St. Paul, Minnesota. She completed her Executive MBA from the University of St. Thomas in May 2014.

When she’s not at work, you can find Betsy on her boat on Lake Minnetonka, at the golf course, strength training or traveling with her husband Mark.