July 31, 2025 -- Erica Jensen, Sr. VP Innovation, Strategy & Marketing for the National Marrow Donor Program. Erica brings 25 years of experience driving strategic growth for Fortune 500 corporations to NMDP as the senior vice president of innovation, strategy and marketing. She helped launch and was a founding board member of Firefly Sisterhood, which fosters one-to-one connections between women diagnosed with breast cancer and inspirational survivors. Firefly Sisterhood quickly thrived, becoming its own 501(c)(3). It’s been honored by numerous orgaCutnizations, including the Minnesota Lynx and the Minnesota Timberwolves.
At General Mills and Bank of America, Erica shaped integrated marketing strategies and multicultural marketing campaigns and worked closely with internal and external partners to advance business goals. She also developed digital marketing standards and training for General Mills brands in international markets.
The genesis of one of her enduring legacies at General Mills occurred during her time working on Yoplait. She helped launch and was a founding board member of Firefly Sisterhood, which fosters one-to-one connections between women diagnosed with breast cancer and inspirational survivors. Firefly Sisterhood quickly thrived, becoming its own 501(c)(3). It’s been honored by numerous organizations, including the Minnesota Lynx and the Minnesota Timberwolves.
For Erica, serving the community has been a constant joy. At Northwestern University, she became a member of Delta Sigma Theta, a historically African American sorority committed to community service. She also serves as a director on several nonprofit boards.
Erica graduated with a degree in communication from Northwestern University and earned her Master of Business Administration from Regis University.