How do you outsmart your competition? How can you stop wasting money on mindless marketing? Neuromarketing is a scientific approach to understanding consumers’ decision-making. Dr. Terry Wu received his Ph.D. in Neuroscience from Vanderbilt University. He has a 30-year career in Neuroscience. He started his own marketing firm over 17 years ago, giving his clients a strong competitive edge by applying insights from Neuroscience and Psychology.